key concepts

Concept 1 :All media messages are constructed.

I have learned alot about this concept. Many advertisers use it as a gimmick to selling their product. For example: Proactive they use Jessica Simpson saying"that you will be successful as her upon using this product", when you look deeper into that statement it could mean a variety of things like for instance, it could mean you can have a successful career or that you may have successful results. So with that being said, the next time you buy a product or see it on tv ask yourself these questions, "How will this product benefit me?" ,"Am I getting this product because i have seen the results for someone else and want to see if its the same outcome for me?", "Or do i really need this product?"